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:: It Almost Seems Simple: Who Knew Creating A National Brand ::

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MessagePosté le: Lun 26 Juin - 01:09 (2017)    Sujet du message: It Almost Seems Simple: Who Knew Creating A National Brand Répondre en citant

It Almost Seems Simple: Who Knew Creating a National Brand Could Be This Much Fun?
by Susan Spann

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Sometimes success comes from gut instinct, risk taking, and a good sense of humor.

In this story, we hear from Walt Lincer and Syl Harris as well other major contributors in the growth of the brand known today as Florida’s Natural. Together they share the stories of how they turned a small cooperative of Florida citrus growers into marketers of a national brand. Told with anecdotes that highlight missteps, bold moves, and corporate schemes, Walt and Syl show that the unthinkable is not always impossible, and that with the right strategy a small brand can refuse to stay hidden in the shadows.

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MessagePosté le: Lun 26 Juin - 01:09 (2017)    Sujet du message: Publicité

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